Increasing your product’s visibility.
To us, it’s elementary.

The SPLENDA® Brand continues to benefit from millions of dollars in consumer support annually to increase its awareness and appeal.

Recent efforts have included an online US promotion focusing on the ‘Sweetened with SPLENDA® Brand’ logo, as well as an ongoing program that provides informational materials to Health Care Professionals in Latin America. All of these efforts are aimed at driving trial and increased sales for Tate & Lyle’s customers.