The brand consumers seek out.
To us, it's elementary.

• High, positive awareness
• Consumer purchase interest
  

The SPLENDA® Brand enjoys very high consumer total awareness, including over 90% in the US, providing instant credibility to products with which it's associated.
  
Consumer research indicates that the ‘Sweetened with SPLENDA® Brand’ logo on packaging has become very well known for meaning great sweet taste and healthy choices. In fact, presence of the logo has even been shown to positively impact consumer purchase intent!  This increased interest is especially strong among certain customer segments, such as persons with diabetes.

Most importantly, the ‘Sweetened with SPLENDA® Brand’ logo can help sell product.  A recent analysis revealed that in categories with products carrying the ‘Sweetened with SPLENDA® Brand’ logo, in eight of the top ten categories, taken as a group, products with the logo outperformed products without the logo.